{"product_id":"the-smooth-lace-underwire-bra","title":"The Smooth Lace Underwire Bra","description":"\u003cp\u003eA beautifully balanced blend of everyday comfort and delicate femininity, \u003cstrong\u003eThe Smooth Lace Underwire Bra\u003c\/strong\u003e is designed to give you natural lift with zero compromise on softness. Its smooth, lightly padded cups create a seamless look under clothing, while the scalloped lace trim adds a romantic touch that feels both timeless and effortless. Adjustable straps and a supportive underwire provide customized shaping that stays comfortable from morning to night. Elegant, secure, and ultra-flattering—this is the underwire bra you’ll actually enjoy wearing.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"726\" data-end=\"751\"\u003e\u003cstrong data-start=\"729\" data-end=\"751\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"754\" data-end=\"875\"\u003e\u003cstrong data-start=\"754\" data-end=\"778\"\u003eNatural Lift \u0026amp; Shape\u003c\/strong\u003e – Supportive underwire gives you a gentle, flattering lift without any pinching or discomfort.\u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"998\"\u003e\u003cstrong data-start=\"878\" data-end=\"902\"\u003eSmooth Under Clothes\u003c\/strong\u003e – Lightly padded, seamless cups keep your silhouette sleek under tees, dresses, and workwear.\u003c\/p\u003e\n\u003cp data-start=\"1001\" data-end=\"1124\"\u003e\u003cstrong data-start=\"1001\" data-end=\"1024\"\u003eSoft, Feminine Lace\u003c\/strong\u003e – Scalloped lace detailing adds a chic touch while staying smooth and non-itchy against the skin.\u003c\/p\u003e\n\u003cp data-start=\"1127\" data-end=\"1230\"\u003e\u003cstrong data-start=\"1127\" data-end=\"1146\"\u003eAll-Day Comfort\u003c\/strong\u003e – Flexible structure and breathable fabric move with your body, never against it.\u003c\/p\u003e\n\u003cp data-start=\"1233\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1233\" data-end=\"1247\"\u003eCustom Fit\u003c\/strong\u003e – Fully adjustable straps and multi-hook back closure let you personalize your support.\u003c\/p\u003e","brand":"HEYSHAPE","offers":[{"title":"Black \/ S","offer_id":47824426762292,"sku":"DUND2-KY735001","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":47824426795060,"sku":"DUND2-KY735002","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":47824426827828,"sku":"DUND2-KY735003","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":47824426860596,"sku":"DUND2-KY735004","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":47824426893364,"sku":"DUND2-KY735005","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":47824426926132,"sku":"DUND2-KY735006","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":47824426958900,"sku":"DUND2-KY735007","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":47824426991668,"sku":"DUND2-KY735008","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ S","offer_id":47824427024436,"sku":"DUND2-KY735009","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":47824427057204,"sku":"DUND2-KY735010","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":47824427089972,"sku":"DUND2-KY735011","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":47824427122740,"sku":"DUND2-KY735012","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":47824427155508,"sku":"DUND2-KY735013","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":47824427188276,"sku":"DUND2-KY735014","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":47824427221044,"sku":"DUND2-KY735015","price":13.99,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":47824427253812,"sku":"DUND2-KY735016","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0615\/7713\/4132\/files\/1_609a8b76-e68e-404a-967d-2e0b17a40513.jpg?v=1779286449","url":"https:\/\/try.heyshape.com\/products\/the-smooth-lace-underwire-bra","provider":"HEYSHAPE International","version":"1.0","type":"link"}